Generous

Last year I designed the packaging illustrations for Generous, a new bakery in Brussels. They make organic, gluten free cookies. And they taste super good as well. :))

The packaging and concept was designed by Bowling, a new ad agency in Brussels, who did a really good job complimenting the illustrations.

 So here are some of the steps in the design process.  The good people at Bowling asked me to do a pitch and I spent half a day dishing out some sketches, to show the client in which direction I would be taking the illustrations.

      

 All went well and the client like what I did, so I continued exploring the characters with additional sketches. Charlotte was by far the most fun and demanding character, she required multiple revisions, but she was also the character on which we were deciding the style.

So for a good moment we were going with a more cartoony feel and flat shading style (a combination of sketch 2 and 3) but we eventually went back to a more painted approach (based on sketch number 4). Which in the end worked far better.

   

head sketching disorder 2

Another outburst of the most deadly obessive-compulsive head sketching disorder has, yet again, left these poor characters without a body. (Click for bigger view)

 

  

 

drawing board

advice portraits

 

I've been doing another portrait assignment for a Belgian magazine and, like the colored portraits a couple posts down, I've also been doing this one for 3 years. They are for a weekly business advice column. So that makes around 200 portraits. The top ones are some of the latest I did, the bottom row some of the first I did, 3 years ago. It's interesting to look back, and wonder why they gave you the gig in the first place.

(Click images for bigger view) 

mother mouse

Pitch image for a project that didn't go through, but then did. 
(Click the image for a bigger view.)

ramshackle

(Click image to enlarge)

some sketchbook pages 2

Here's some more pages from my sketchbook. Click to enlarge.